Is Digital Marketing worth for startups in Nairobi Kenya?

Currently, almost everything happens online. Digital marketing has become the most popular method for businesses to promote themselves, as well as their offers, products, and services. Below are a few reasons why digital marketing is essential for your startup’s success.

Is digital marketing worth for startups?
Is digital marketing worth for startups?

#1 Improves Your Visibility

Visibility is crucial for startup businesses these days Digital marketing can help you establish your presence online and increase both visibility and awareness about your business. That way, your audience will know of you and will be more willing to engage.

Building your presence on social media as a startup business is an excellent way to increase your visibility. That way, when your business has grown enough to start making sales and generating profits, you’ll already have an established consumer base who’s familiar with your products and services.

Is Digital Marketing worth for startups in Nairobi Kenya?

#2 Increases Web Traffic

Depending on your lead generation and nurturing efforts, these website visitors can be converted into customers. However, you have to make them interested enough in the first place. The more website traffic you have, the greater the likelihood of converting visitors.

Some business owners invest in PPC advertising (pay-per-click) to generate more qualified leads to their website.

#3 Helps You Connect With Your Audience

Digital marketing helps businesses build relationships with their target audience. The more meaningful relationships you build with your customers, the more successful your business will be. Businesses need a relationship with their customers, in order to retain them and ensure success through long-term commitment.

Content can deliver value to your customers by educating them, informing them or even entertaining them when needed. As a result, you’ll have satisfied customers who are loyal and engaged

#4 Drives More Sales

The primary goal of every business, including startups, is to make a sale. Making a sale generates revenue and profits, which is essential for business success in the market. Without digital marketing, you have no means of attracting customers to your business or inspiring them to buy from you, for that matter.

You can showcase the real value and benefits of your products and services to customers through digital marketing. Moreover, you can extend your reach to various media channels, such as social media, email, direct advertising and more, in order to ensure your messages are well-received by your entire audience.

However, digital marketing can level the playing field and give you an opportunity to make your business successful.

#Is Digital Marketing worth for startups in Nairobi Kenya?

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22 Responses

  1. Long time supporter, and thought I’d drop a
    comment.

    Your wordpress site is very sleek – hope you don’t mind me asking what theme you’re using?

    (and don’t mind if I steal it? :P)

    I just launched my site –also built in wordpress like yours– but the theme slows (!) the site
    down quite a bit.

    In case you have a minute, you can find it by
    searching for “royal cbd” on Google (would appreciate any feedback) – it’s still in the works.

    Keep up the good work– and hope you all take care of yourself
    during the coronavirus scare!

    1. Thanks very much, I actually design the site from scratch using elementor page builder(hope know it) and ocean wp theme.
      I have checked your site royalcbd.com. I have discovered yours have no Facebook pixel install?
      I hope you take care to during this coronavirus scare.

  2. Amɑzing things here. I’m very satisfiеd to look your post.
    Thanks so much and I’m looking ahead to contaсt you.
    Will you please drop me a e-mail?

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