How to generate b2b business in Nairobi Kenya

When it comes to digital marketing, here are 6 successful strategies you will need to adapt to if you wish to reach today’s clients.

tips to generate b2b business through digital marketing
tips to generate b2b business through digital marketing
  1. Website

Websites today are practically living, breathing entities and need nurturing. You have to make sure it is showcasing your expertise while providing solutions to potential clients.

In order for your client to get the info they need easily, your company website should be an industry resource that engages clients and provides them with an informative and entertaining experience. It should also provide you with a tool that collects data including sales leads.

A B2B website must:

How to generate b2b business in Nairobi Kenya

2. SEO and Content

SEO help to get new visitors to your site. Its help search engine finds you and raises you high in the ranking. It is in your best interest to either hire someone to assist in improving your SEO or work with a company that can do it for you since SEO is complicated. They can provide and apply the most effective keyword phrases to help search engines find your site.

Creating a blog on your website is a must as this not only helps improve SEO but also helps to set you up as a thought leader in your industry.  Your expertise provides a world of knowledge to your own clients while helping you to draw new clients to your site. You are more likely to forge trust, which can, in turn, lead them to the end of the conversion funnel. If you can lure clients back to your site with strong content.

3. Integration

Integrating your online and offline marketing efforts is a must. Ensuring there is always a way to reach you provides the offline support people still crave. You can send people to your website, social media, and landing pages.

4. Social Media

It is labor-intensive and requires thought to ensure you are keeping visitors engaged. Social media new platforms such as Instagram are becoming more popular than the old standby Facebook. Example like WeWork in an Instagram post. Their creative approach keeps followers engaged while never straying from their brand.

5. PPC Campaigns

Consider including a pay-per-click campaign in your digital marketing efforts.

If you are not currently seeing the results you want using SEO, PPC campaigns are an excellent option, with easy budgeting to suit your needs.

Some platform provides excellent segmentation to reach your exact target and can be the number one tool to drive lead generations and raise brand awareness.

It is never too late for your business to start.

#How to generate b2b business in Nairobi Kenya

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